While Hailey Bieber‘s fans want her to take her Rhode money and run from Justin, the sale of the beauty brand is actually bringing the couple closer amid rumored marriage issues!
As Perezcious readers know, Hailey just sold her company to E.l.f. Beauty in a $1 billion deal just three years after she founded the makeup and skincare line. Really impressive stuff! She’s set to become the new Chief Creative Officer and Head of Innovation of Rhode and a strategic advisor to E.l.f. Beauty, so her work isn’t done — but she’ll also be involved in another brand that’ll bring her closer to her husband!
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According to a DailyMail.com insider on Monday, this financial win allows the model to turn her attention to the pop star — and no, not just on his reported debts, like fans have guessed this money will be used for. Nope, she’s apparently planning to help launch JB’s new clothing brand, SKYLRK. A source said the 28-year-old will put “her full attention” onto the fashion company and take on a more creative role behind the scenes:
“Hailey sold Rhode to E.l.f. for a massive payday. She is now turning her full attention to SKYLRK. … In the coming weeks you will see her doing more cross-promotion for this. She’s helping him in creative strategy and even product development. It’s a calculated shift.”
The insider also stressed cross-promotion is just the start as Hailey hopes to transition from a beauty founder to a creative mogul. They explained:
“She built Rhode into a billion-dollar brand, cashed out at the peak, and now she’s using that momentum to help launch Justin’s next chapter. She is trying to be a mogul, and she is on her way.”
She’s got big dreams! And it is perfect timing. The Baby crooner’s been heavily promoting his new brand on social media in recent weeks after confirming he cut ties with his former streetwear company Drew House, which he co-founded with his ex-stylist and pal Ryan Good.
Hailey was already included in a short promo for SKYLRK, in which an animated version of the singer walks away from a burning building, representing the Canadian’s past up in flames, and enters a new home with his wife and their son. She also teased she’s been “creating [her] favorite jacket of all time.” So, it seems only natural that she’d dive into this work now that she’s made bank off Rhode!
We just hope teaming up with JB in business helps and not hurts their romance! While it sounds nice to work with your spouse, it doesn’t always go so well, and if they already have issues, this could be a real disaster! Time will tell…
Thoughts?? Sound OFF (below).
[Image via Hailey Bieber/Instagram & Forbes/YouTube]
The post The 'Calculated' Way Hailey Bieber Selling Rhode Will Bring Her Closer To Justin Amid Rumored Marriage Tensions! appeared first on Perez Hilton.